Please slap me in the mouth if I ever give you advice on how to start a big blog.

I’m wildly unqualified to tell you how to do that. Eight days after I started Stuff Christians Like, more than 4,300 people showed up all at once. It just went viral. I can’t take credit for that. I can’t pretend I’m particularly special or an expert on blogging.

Besides, I don’t want to talk about starting a blog. Starting a blog is easy. It takes about 3 seconds. Continuing a blog? That feels impossible some days. Trying to keep up with a calendar that never pauses or takes a break? Finding new ways to create fresh content, day after day, week after week, month after month? That’s hard.

That’s why today, I want to give you the 1 blogging secret I’ve learned from having a blog that’s been read by almost 1 million different people.

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