Have you read Michael Hyatt’s book, Platform? You should. It’s a great resource for blogging, tweeting and all things social.
One of my favorite things about it is that Hyatt “calls scoreboard.”
What’s that? It’s when you push aside all the hype and simply state the facts.
Hyatt does this humbly, but confidently, in the introduction of the book. He doesn’t get lost in promises of what he can do for you or magical things that will happen if you read this book. He doesn’t waste his time trying to come up with some creative answer for why he is uniquely qualified to write on this subject. Instead, like a basketball player pointing to a scoreboard that shows his team is winning, he says:
“My blog, MichaelHyatt.com has more than four hundred thousand monthly visitors. In addition, more than fifty thousand people subscribe to my daily blog posts.”
Further on, he continues:
“I also have more than one hundred thousand Twitter followers and fifteen thousand Facebook fans.”
Is that cocky of him to say? No, it’s helpful. There are a million “social media experts” pitching hype, but with a few sentences Hyatt sheds all of that. He points to the scoreboard to help you understand why you should listen to him.
I love this, and I hope if you ever have the opportunity to do this as a way to help your customers, fans or readers, you will take it.
If you just won an award for best mom blog, let us know. If your business was noted by the Better Business Bureau, tell us. If you’ve got an accomplishment that will make our decision to choose you easier, let us know.
Just don’t slip into hype.
Below is a book I saw recently. It had this emblem on it, which is confusing. What does “#1 selling business book” mean? Was it on the NYT list? Was it on the Wall Street Journal list? Did it hit the Amazon top 100? Without clarifying, you’re left to believe whatever you want to believe. At best, the publishers of this book made a mistake and left off key information. At worst, they are exaggerating the worthiness of this book and trying to deceive you.
Call scoreboard, but make sure we know which one you’re referring to.