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Call scoreboard the right way.

Misc June 17, 2013Comments

Have you read Michael Hyatt’s book, Platform? You should. It’s a great resource for blogging, tweeting and all things social.

One of my favorite things about it is that Hyatt “calls scoreboard.”

What’s that? It’s when you push aside all the hype and simply state the facts.

Hyatt does this humbly, but confidently, in the introduction of the book. He doesn’t get lost in promises of what he can do for you or magical things that will happen if you read this book. He doesn’t waste his time trying to come up with some creative answer for why he is uniquely qualified to write on this subject. Instead, like a basketball player pointing to a scoreboard that shows his team is winning, he says:

“My blog, MichaelHyatt.com has more than four hundred thousand monthly visitors. In addition, more than fifty thousand people subscribe to my daily blog posts.”

Further on, he continues:

“I also have more than one hundred thousand Twitter followers and fifteen thousand Facebook fans.”

Is that cocky of him to say? No, it’s helpful. There are a million “social media experts” pitching hype, but with a few sentences Hyatt sheds all of that. He points to the scoreboard to help you understand why you should listen to him.

I love this, and I hope if you ever have the opportunity to do this as a way to help your customers, fans or readers, you will take it.

If you just won an award for best mom blog, let us know. If your business was noted by the Better Business Bureau, tell us. If you’ve got an accomplishment that will make our decision to choose you easier, let us know.

Just don’t slip into hype.

Below is a book I saw recently. It had this emblem on it, which is confusing. What does “#1 selling business book” mean? Was it on the NYT list? Was it on the Wall Street Journal list? Did it hit the Amazon top 100? Without clarifying, you’re left to believe whatever you want to believe. At best, the publishers of this book made a mistake and left off key information. At worst, they are exaggerating the worthiness of this book and trying to deceive you.

Call scoreboard, but make sure we know which one you’re referring to.

Scoreboard

Full of doubt? Welcome to the club!

Misc June 12, 2013Comments

Doubt always makes you feel like maybe you’re the only one who feels it.

We assume everyone else is full of courage. We read a post about courage online, maybe even on this blog, and think everyone has it.

They are confident they will succeed. They knew it all along!

That is a lie.

In fact, most people who are successful experience some degree of surprise when they don’t fail or fall flat on their faces.

Don’t believe me? Here’s an example from The Sopranos.

Edie Falco, who played Carmine Soprano, told Vanity Fair this about the show:

“After the pilot, David (the creator of the show) said, ‘Well, that was a lot of fun. Unfortunately, no one will ever watch this show, but you guys have been great.’ And that was the end. Or so we thought.”

You know how the story ends.

The show blows up. It wins a billion Emmys and reshapes modern television.

And the creator…was he full of confidence? No, he doubted anyone would ever watch it.

If you’re going to chase a dream, you’re going to doubt.

That’s OK, as long as you don’t let it stop you from making a second show and a third show.

The 4 rules of delight

Misc/ Start June 11, 2013Comments

My favorite restaurant in the world is Mangia.

Why?

Nick, the owner, knows the 4 rules of delight.

If you want to create a delightful experience for people, if you want to create the kind of moment that makes everyone fall in love with your dream and support you in ways you can’t even imagine, there are 4 things you have to do:

1. Make it rare.
Mangia is only open two nights a week. They serve 8 meals a month. Talk about a limited time engagement. Does everyone need to be that rare with their dream? No, but if you oversaturate the market people eventually get numb to what makes you amazing. The argument against this idea is Lil’ Wayne. He flooded the industry with mixtape after mixtape. He released dozens of songs and when his mass market album finally came out, it blew up. But that was 5 years ago. His subsequent albums haven’t done well at all. His rock album was a bomb. Were there other factors that contributed to this? Sure, but no matter who you are, if you’re too available people start to notice. Ask Justin Timberlake how many albums he’s released in the last 7 years.

2. Make it fun.
Mangia only does one seating a night. It’s a 2-3 hour meal with around 10 different dishes served family style. That’s awesome, but that’s not even the fun part. The fun part is that you dance between courses. There in a small little restaurant with the windows blacked out secretively, you dance to Frank Sinatra and Dino in between the courses. The waiters and waitresses dance. Nick plays the drums with spatulas. The place goes crazy. Delightful is always fun.

3. Make it personal.
Nick was a burned out music guy in Nashville. One day his friend who owned the Cool Cafe challenged him to do a family style Italian dinner twice a week like the ones who grew up with in Staten Island, NY. When Nick makes his nightly toast to thank you for coming, he’s not saying “Thanks for eating at Mangia.” He’s saying, “Thanks for being part of my family.” It’s a personal experience and it shows.

4. Make it good.
Just because you’re delightful doesn’t mean you get a free pass on quality. Nick makes some of the best food I’ve ever eaten. It’s exquisite and detailed and perfectly paired with the moment you’re having. It has to be good.

Mangia is still kind of a secret in Nashville, but not for long.

And the best part? We rented the whole thing out on Saturday night, September 14th for you.

For the first time ever we’re having a VIP experience at the Start Conference. (We’re calling it the Start Society.) After two days of other great surprises, we’ll meet at Mangia and have an unforgettable experience. Jenny and I will host it, and you should expect dancing and laughter and above all, delight. Don’t miss your chance to experience Mangia first hand, sign up for the Start Society today!

How to layer a joke.

Misc June 10, 2013Comments

There are a million different ways to tell jokes, but the one I use the most in my writing and my speaking is the layer technique.

I did not invent this. Comedians and communicators have been doing it for years.

It’s very basic.

Essentially, you just layer a joke on top of a joke on top of a joke.

Here’s an example of how I do it.

Keep Reading —›

7 words I wish I wrote.

Misc June 5, 2013Comments

FAKE GRIMLOCK is a robot dinosaur who specializes in start-up businesses. Makes sense, right?

I actually got introduced to this brilliant web character by two friends who started a business a few years ago that is now worth $100 million. When they recommend people, I listen.

And this is the poster they had on their wall, which contains 7 words I wish I wrote:

Fake

The unexpected thing worry hates.

Misc June 3, 2013Comments

Someone once asked me, “How do you come up with all these ideas about fear?”

I replied, “I’m afraid a lot, and then I write them down.”

That’s the simple truth. I tend to worry a lot. Not as much perhaps as before I started writing my last book, but more than I’d like. Recently I heard someone say something really powerful about worry in an interview.

Thriller author Steve Hamilton was interviewing Michael Koryta about his new book The Ridge. Here is the excerpt I loved:

Keep Reading —›

Write the back cover of your life.

Misc May 31, 2013Comments

I found the quote at the bottom of this post on the back of a Dr. Seuss book.

I think it is perfect.

It succinctly summarizes everything Dr. Seuss was amazing at.

And it made me think: What would the back cover of my life say?

If someone wrote a paragraph about my life, how would it read?

What about your life?

What would they say?

Let’s find out today.

In the comments, write a short back cover statement someone might make about you. I’ll go first:

“If you weren’t so busy laughing, you might realize you were actually learning, but that’s just the type of slight-of-hand Jon Acuff is all about. Ten years in a cubicle honed his message into an honest plea aimed at getting you unstuck. Why? Because Acuff believes the unstuck are unstoppable.”

That’s mine. What would yours say? (And if you want help writing it, sign up for the Start Conference and find 1,000 friends who can help you get your back cover awesome!)

Suess

This was not what I had planned.

Misc May 30, 2013Comments

(I met her in Texas. She spoke quietly to me at a book store for fear that speaking her dream too loudly might make the craziness of the whole situation fall apart. And her story is amazing. Stories like this are why I write. This is why I am inviting you to the Start Conference in September. This is why it’s time for you to dream. Here’s Misty’s story.)

This was not what I had planned.  In fact, had you told me 7 months ago I was going to move to Spain to go back to school at one of the most famous music institutions in the world, I would’ve thought you had hit your head.  Really hard.

I’ve been working in full time ministry for over thirteen years, and in the past five I’ve been honing my skills as a remixer.  I had been thinking about going back to school and getting a master’s degree, and had a nice safe plan: go to school online (or really close by) and get a Master’s in Music Education, the same as my Bachelor’s degree.  And then I read Quitter and one sentence changed everything: “finding out what you love doing most is about recovering an old love.”  I kept thinking about all of those hours spent programming Depeche Mode songs in high school and realized that dream was still alive in my remixing. 

So what if I got my Master’s degree in music technology?  I had no idea if that even existed, and after some searching, an ad popped up in a sidebar.  It was the perfect school and the perfect degree, with a couple of insane challenges – it was none other than Berklee College of Music, and the grad school was located in Valencia, Spain.  I laughed and thought “there is NO way that is even possible.”

I tried to push the idea away, and one night my friend said “what if you applied just to see what would happen?”   What if?  I couldn’t shake the thought of it, and I kept getting drawn back to the website. I stopped wrestling with doubt, and got busy.  I had huge whiteboards in my apartment outlining every step, and another “Hustle Board” counting every single hour I spent either working on the application process or teaching guitar lessons to pay off the last of my debt.  

I got the huge application together along with my remix portfolio, and sent it off to Berklee on March 1st.  I continued to give 200% at work like normal, and I waited.  And waited.  And prayed, “God if you don’t want this then shut the door.  But if you DO want this to happen, if I get accepted, I have to believe You will get me there.”  

I got an email early April saying “Congratulations, you are a finalist..”  I kept reading that subject heading over and over again in disbelief, plus I didn’t know there was a “final” round in the first place!  I had no idea where the bar was set, and no idea who my competition was, because this was the first time this degree had been offered.  I had been scheduled for an Skype interview with a Grammy winning producer I recognized from a documentary, and at that moment I’m pretty sure I was no longer forming complete sentences.  The interview couldn’t have gone any better, it felt more like a conversation with a colleague than an interview.  This just got real.

And so I waited for the decision. Also around this time my copy of Start arrived, and I studied up to be able to punch fear in the face knowing that it was going to come at me like a heat seeking missile.  I continued to work hard, continued to teach lessons, and watched just about every documentary on Netflix to get through nervous insomnia (after watching 2 seasons of “The Colony” in 2 days, I am also now fully equipped to survive the zombie apocalypse).  I was ready for whatever answer God had in store for me.  And on May 15th, I received an email which was a blur in my mind except for the words “you have been admitted.”   

I got in.   Holy cow.   

Did I just get accepted into Berklee??  

Did I also mention the fact that I am 41 years old?   

Is this real life, or is this one of those movies about the arts school kid who overcame all odds while underscored by a hip hop version of the song “Fame?”

The next few hours were a blurry celebration with a few close friends and family.  I was able to let work know I would be leaving in August, and they have been nothing but supportive.  I wouldn’t be the musician I am today without my time there.  And now I am here, beyond the start line and running hard.  I am still giving work 200% to finish well, still working to pay off debt, and now happily working what feels like a third job to plan my move to Spain.  

And when I am finally breathing in the air off the coast of the Mediterranean on a beach in Valencia somewhere, studying producers while listening to crashing waves, I will know that the hard work, the 278 hours of hustle, the years of rocking a Casio as a little kid in my bedroom when no one was listening – it was all worth it.

 

I don’t know what your dream is, but I know sometimes even a single sentence in a book can kick start it. Ready to begin? Ready to dream bigger than just the safe idea? Join me and a thousand other hustlers at the Start Conference in Nashville.