Desiring Chick-fil-A more on Sunday than any other day of the week.
I don’t know how they do it. Despite writing branding for Chick-fil-A for 3 years and working closely with President Dan Cathy, I never learned one really important secret about that company.
How do they make you want Chick-fil-A on Sunday when they’re closed more than any other day of the week?
I’ve written about Chick-fil-A before and their West Coast Rival, In-n-Out, before. (They’re like Tupac and the Notorious B.I.G. of Christian food.) We’ve talked about them a few times, but never have we gotten to the bottom of this unexplainable phenomenon.
Today, I want to walk us through the five steps you go through on a Sunday when you think about Chick-fil-A.








