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#58. Calling people "seekers."

February 28, 2008 in during church,my bad with 22 Comments

Dear person that does not go to church,

I don’t know how to say this, but when you’re not around, we call you “seeker.” We say things like, “what kind of music will seekers respond to?” or “is that drama seeker focused or not.” And when you show up on Sunday, if our church is small enough, our seeker spider sense tingles a little and we really hope the service reaches you. But before you get mad, please know that the alternative is to call you “lost” or “unsaved” or “sweaty philistine.” OK, we don’t say that last one. A lot. But my friend Joel said something to me tonight. He said, “you know who the lost were in the New Testament? They were the people Jesus hung out with and loved on the most.” So tonight, even though I’m in marketing and I might want to treat you like a target audience or a demographic, I’m retiring the words “seeker” and “lost.” From here on out, I’m just going to call you “the people Jesus loves.”