How do you write a blog that is unique to you? How do you design a product that is unique to your company? How do you create anything that is unique to who you are and what you do?
Here in a 90 second video I explain the thumb test, something I learned working in advertising. (What I don’t explain is how to not have the opening frame look incredibly goofy. Look at my crazy half smile. Ridiculous.) Big shout out to Patrick Tohill for putting together the video!
If you put your thumb over your last blog post, book idea or project, would it pass the thumb test?