This weekend someone on Twitter was having trouble accessing one of the free resources we’ve been giving away when you pre-order my new book Start. The person in question tweeted to me and Dave Ramsey.
Normally, that’s an optimistic gesture at best.
If you have ticket issues with a Patriots game, you probably don’t tweet Robert Kraft, the owner. You call customer service.
If your pizza is bad, you don’t tweet Papa John, you call your local Papa John’s.
If your Jim Collins book wasn’t delivered, you don’t tweet Jim Collins, you email Amazon.
But this person tweeted Dave Ramsey directly, and what did Dave do? He responded.
He beat me to the tweet. He informed customer service about the issue and helped fix it.
There were 350 people between Dave Ramsey and the person with the issue. A customer service team, the publishing team, the web development team, and me.
But Dave responded. Why?
Because he believes you should stand behind your stuff.
He loves to make sure everyone who bumps into the work we’re doing has a good experience.
He wants you to be super served and walk away from an interaction with us with a wonderful experience.
He stands behind his stuff.
And I’m learning to as well. That’s why, when we throw events like Start NYC this coming Sunday, we offer a money-back guarantee. (You can buy a ticket here.)
If you don’t love it, if you don’t think it’s awesome, you’ll get your money back. Without discussion or feeling like you have to prove anything.
Because you should always stand behind your stuff.
I don’t know what your dream is, or who it might serve some day, but I know this.
Whether you’re a small author or one of the biggest radio personalities in the country, you’re never too big for a tweet.
And you never outgrow the need to stand behind your stuff.