Does your business need to understand social media?
I get that question a lot.
When I speak at conferences or to businesses they say two things to me:
1. “You sure are taller than you look online. What are you, 6’ 5?”
2. “Our business hasn’t done much with social media yet, should we?”
The answer to the first question is simple, “Yes, thanks for noticing.”
The response to the second question is surprisingly just as easy, “Not unless your business involves people.”




