Two weeks ago, my friend Santiago told me something shocking.
He said, “In June of 2011, people spent more time using their mobile apps than they did their desktop browsers.”
This was the first time that had ever happened, but it’s not that surprising. That same month, combined sales of smartphones and tablets were greater than the sales of desktops and notebooks for the first time ever.
That’s not really shocking information. The idea that people use apps a lot won’t knock you over. Small surprise. Thousands of articles have predicted this. What is shocking, though, is how many people missed the arrival of the next Internet.