The 5 C’s of Social Media Dominance – Part 4
(This is part 4 in a 5 part series, read parts 1, 2 and 3.)
Last week, we talked about the first three C’s of social media dominance: content, context, and clarity. Today let’s talk about:
4. Consistency
Two years ago, the readers of my blog Stuff Christians Like raised $60,000 to build two kindergartens in Vietnam. It was an incredible experience, and it firmly cemented in my mind the power of what a generous community can do online.
The Atlanta Journal Constitution wrote an article about the first kindergarten, and the headline was, “Blogger raises $30,000 in 18 hours.” Technically, that headline was true, but the headline should have actually read, “Blogger raises $30,000 in 18 months.”
That’s how long it really took to raise the money. For 18 months, I consistently wrote Stuff Christians Like. I poured in a million words of the best ideas I could think of into the conversation with readers. Day after day, post after post, with consistency, I jumped into the discussion happening on Stuff Christians Like.
who first said, “If content is king, then context is god.”