The difference one word makes.
I saw this at a frozen yogurt place the other day and it’s brilliant.
No frozen yogurt has watermelon seeds in it. All watermelon frozen yogurt is seedless, but actually saying it on the sign changes the flavor.
It’s a little more exotic, a little more playful, a little more “wow, I’ve got to try that.”
Don’t miss the little words you could add to the things you do. They could make a big difference.
