Two weeks ago, my friend Santiago told me something shocking.
He said, “In June of 2011, people spent more time using their mobile apps than they did their desktop browsers.”
This was the first time that had ever happened, but it’s not that surprising. That same month, combined sales of smartphones and tablets were greater than the sales of desktops and notebooks for the first time ever.
That’s not really shocking information. The idea that people use apps a lot won’t knock you over. Small surprise. Thousands of articles have predicted this. What is shocking, though, is how many people missed the arrival of the next Internet.
People spend more time on mobile apps than desktop browsers, and yet most businesses don’t have a mobile strategy.
The world is shifting in a gigantic way, and yet most businesses are pouring millions of dollars into a platform that is shrinking, while ignoring the one that is mushrooming.
It reminds me of conversations I had with companies in 1997. In meetings, we’d try desperately to convince companies that they needed a plan for the Internet, and they’d say, “Let’s talk about our brochure.” They missed the Internet for months, and sometimes even years, as they waited to see what would happen.
I’m no better. Try to download the Quitter App or the Jon Acuff App. They don’t exist. I missed the next Internet. At first.
I’m working feverishly now to figure out my mobile strategy. To listen to guys like Santiago, the tech experts at Dave Ramsey, and more importantly to the millions and millions of people who are trying to loudly say:
“There’s a new Internet. Will you be ready?”
What app do you use the most?