30 words every blog needs.

I don’t know what my blog is about yet. I’ve been writing it for over a year now, and the ideas haven’t jelled into a cohesive theme. How do I know this?

Because I can’t explain it in 30 words or less.

I was reminded of this dilemma recently when I found the brilliant blog “Pocket-Sized Stories.” What’s that blog about?

Allow me to share the first 30 words you see at the top of it:

“When you teach kindergarten, the things that you bring home in your pockets every day tell that day’s story. Every day, I’ll empty my pockets and tell my story.”

That is perfect.

Who is writing this blog? A kindergarten teacher.

What is it about? The things he has in his pockets at the end of the day.

Why is that interesting? Because those things tell a story.

In less than 30 words the author of the blog gives an incredibly compelling reason to read his blog.

Is that important today?

Yes.

And it will be even more important tomorrow because, every day, 100,000 new blogs are started. Clarity is a great way to differentiate yourself from the masses. Although it’s harder to explain your blog when it has multiple topics (leadership, parenting, writing, etc.), it still needs to be done.

Can you summarize your blog in 30 words or less?

I can’t…yet. But I found a great example of someone who has, and I’m headed in the right direction.

Question:
What’s your blog about?