If you create something new with the hope that you won’t lose any of the audience that liked the previous thing you created, you’ll lose something else in the process.
Don’t create something that is so safe you won’t lose any followers.
Don’t create something that is so similar to your last thing that you won’t lose any fans.
Don’t create something so photocopied that you won’t lose any readers.
Fear of protecting your platform can’t be what drives your creative process.
Only create things you can’t not create.
Even if that means losing some of your audience. (And sometimes even means using double negatives.)
What’s something you’re creating right now?