Right now, it’s easy to self promote.
It’s tempting to spend more time and energy on promoting your idea than you actually spend on creating your idea. With social media we have a thousand ways to grab a bullhorn and tell the world what we’ve created. Which I think can be a great thing. I’ve loved the ability to tell people about the Quitter Conference or my books via social media.
But sometimes I fear the promotion of the idea has become our goal, not the idea itself.